Cheese, the company was met with criticism. For example, when delivery app users discovered that Pasqually's Pizza & Wings - a seemingly local establishment - was actually just Chuck E. Though the pandemic allowed brand new ghost kitchens and virtual restaurants to thrive, chain restaurants have also jumped on the trend. CEO s slide, Nelson Marchioli told CNN that he expected to break even. A food industry consultant who spoke to AdAge estimated that the breakfasts cost Denny's between $1 to $1.50 each, which is almost entirely offset if a customer purchases a coffee.
Denny's was expected to have spent just $5 million between the food and the ad spot. While this seems like it'd be expensive enough to bankrupt a business, it was actually affordable considering the typical multi-million dollar budget of a Super Bowl ad campaign. Though the game had an unusually low number of viewers, 98.7 million people still tuned in - and more than 2 million took Denny's up on their offer.Īccording to AdAge, the promotion exceeded the company's expectations with more than 1,000 free Slams per franchise location. This was a bold move considering the event's historically high viewership. In 2009, the company took out a 30-second Super Bowl ad promising free Grand Slams on the following Tuesday between the hours of 6 a.m.
0 kommentar(er)
